Innovation and Transformation - Amazon’s Culture of Innovation Overview

This course provides a high-level overview of the Amazon approach to innovation. Amazon has a unique approach to innovation that is intrinsically linked to how the company uses technology and organizes teams. In this course, you will learn how Amazon innovates by focusing on four interdependent elements: culture, mechanisms, architecture, and organization.

• Course level: Fundamental
• Duration: 22 minutes

Activities

This course includes three videos.

Course objectives

In this course, you will learn to:

• Understand the Amazon culture of innovation
• Explore how Amazon organizes for innovation by focusing on four interdependent elements: culture, architecture, mechanisms, and organization
• Gain valuable insights, lessons learned, and best practices for maintaining customer-centric innovation at scale based on the experiences of Amazon

Intended audience

This course is intended for:

• Executives
• Non-technical business leaders
• Business and technical decision-makers

Prerequisites

• None

Course outline

Video 1: How Do I Maintain a “Day 1” Mentality at Scale?

Video 2: How Do I Use Culture and Mechanisms to Drive Innovation?

Video 3: How Do I Take Advantage of Technical Architecture and Organizational Constructs for Innovation?