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Measurement 101

Offered By: TikTok Academy via Independent

Tags

TikTok Marketing Courses

Course Description

Overview

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A comprehensive measurement strategy is the backbone of running a great TikTok activation; better measurement means you're better equipped to make both strategic and tactical optimization decisions that will ultimately help you reach your business goals.

Dive into this Measurement 101 course to understand TikTok's measurement solutions, and how they can work for your brand.

Syllabus

  • Measuring TikTok Outcomes
  • TikTok's Measurement Solutions
  • Brand Safety & Ad Verification
  • Measurement Knowledge Check

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