Introduction to Communication Science

Explore the fundamental principles and theories of communication science in this 4-week course offered by the University of Amsterdam. Gain insights into the history of communication, various models of communication processes, and the impact of media on society. Examine key concepts such as persuasion, propaganda, and the role of communication in shaping public opinion. Analyze real-world case studies to understand how communication influences social interactions, political discourse, and cultural dynamics. Develop critical thinking skills to evaluate media messages and their effects on individuals and communities. By the end of the course, acquire a solid foundation in communication science that can be applied to various fields, including journalism, marketing, public relations, and social media management.