Fundraising: Connecting with Donors

Far too often organizations see donors through the distorted lens of retention rates and giving capacity. When it comes to fundraising, organizations must remember that relationships are a two-way street. The best fundraisers engage their donors in a multitude of ways: they build relationships, identify common interests, listen, and show gratitude.

Through this course, students will learn the ins-and-outs of fundraising from a seasoned fundraiser. Based on the instructor's book "How to Connect with Donors and Double the Money You Raise," the course will show successes and reveal failures that will expose the nuances of effective fundraising practices. Students will then apply the knowledge and stories learned from the class the practices of their own organizations' development teams.

Module 1: Getting to Know Your Donors


Identify and practice communication skills that help you connect with potential donors

Module 2: Making the Ask; Thanking the Donor; Reducing Anxiety


Overcome common anxiety moments in the asking process

Module 3: Incorporating Donor Families; Dealing with Disappointment


Deal constructively with fundraising disappointments and rejections