Business in a Political Age
Offered By: George Washington University via Independent
Course Description
Overview
Business in a Political Age is a 7-week open, online course offered through the George Washington University’s Graduate School of Political Management. The course, designed and delivered by Professor Mark R. Kennedy, is centered around equipping business professionals with strategies for engaging shapeholders - the political, regulatory, media, and activist actors in society that shape an organization’s environment and opportunities. By the end of this course, you will be able to: 1. identify non-market actors (i.e. shapeholders) and analyze their potential impact on a business; 2. explain the 7As approach to shapeholder engagement and how a business can utilize the framework to develop a nonmarket strategy; and, 3. plan and execute mutually beneficial approaches to effective engagement with non-market players (i.e. shapeholders).
PREREQUISITES
Although there are no academic or professional prerequisites for this open course, the course is designed with private sector professionals in mind. Therefore, at least some level of business experience may be helpful to you, although not required.
Taught by
Hon. Mark R. Kennedy
Tags
Related Courses
Principles of Project ManagementPolytechnic West via Open2Study Social Entrepreneurship
Copenhagen Business School via Coursera Leading Innovation in Arts and Culture
Vanderbilt University via Coursera Initiating and Planning Projects
University of California, Irvine via Coursera Project Management: The Basics for Success
University of California, Irvine via Coursera