Entrepreneurship

Offered By: Indian Institute of Management Bangalore via edX

Course Description

Overview

For years we believed that entrepreneurs are born as the skills that one requires to be an entrepreneur are said to be innate and not acquired. That belief is not true anymore - entrepreneurship can be taught.

Through this MicroMasters program, you will learn how to take the plunge to become an entrepreneur and imbibe management skills to administer early days of your venture. This program will benefit not only aspiring and present entrepreneurs, but also those who are in companies and would like to engage in intrapreneurial activities.

Syllabus

Courses under this program:
Course 1: People Management

Learn to be a better manager by developing leadership and communication skills designed to turn first time managers into great team leaders.

Course 2: DO Your Venture: Entrepreneurship For Everyone

Learn a systematic, scientific and iterative process for identifying, evaluating and testing entrepreneurial opportunities.

Course 3: Accounting and Finance

Develop financial acumen to manage your business successfully.

Course 4: Marketing Management

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

Courses

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6 weeks, 3-4 hours a week, 3-4 hours a week
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This hands-on, action oriented business and management course will introduce you to a systematic, scientific and an easy process of testing your ideas and opportunities you envision.

You will learn the “DO your Venture” ideology, which will teach you common paths entrepreneurs take when launching their own venture. You will also learn the tools and techniques for generating ideas and then test your ideas in the field and gather feedback.
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11 weeks, 2-4 hours a week, 2-4 hours a week
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This business course helps you to read and understand financial statements to evaluate how business performance is affected by four fundamental drivers of profitability viz., asset management, cost management, leverage management and tax management. It will also help you to identify areas for improvement.

The second part of this finance course deals with managing costs. You will learn how to prepare cost sheets, budget and make cost-based decisions.

The third part of the course provides an overview of financial markets to raise capital of different types. You will develop the ability to prepare and evaluate finances for your business plan and manage working capital.

The overall objective of the course is to build financial acumen to make you a successful entrepreneur or manager.

Taught by

Ashis Mishra, MS Narasimhan, Suresh Bhagavatula and Vasanthi Srinivasan