How to Open a Restaurant

Learn all about starting a business in the food industry

On this course, you’ll gain the key knowledge you need to start a successful restaurant business.

Training with world-leading hospitality experts at the Swiss Education Group (SEG), you’ll come away able to create profitable menus, structure and organise a kitchen, and build a brilliant brand.

Get winning strategies for being a top restaurant entrepreneur

Gain the know-how necessary to succeed as a restaurant entrepreneur in the competitive food and beverage industry.

You’ll study what works and what doesn’t when opening a restaurant, examining exactly what works in the food industry – and what doesn’t.

Learning why restaurants fail, you’ll study what you can do to avoid common pitfalls and give yourself the best chance of sustainable success.

Examine global food trends and create a great marketing strategy

You’ll explore how to create a strong brand that resonates with customers and builds an audience, using design thinking to help build a strong concept for your restaurant.

Identify the hottest current trends in the food world, and see how you can tap into the latest innovation in the industry, building a full digital marketing strategy that works for the food sector in the social media age.

Perfect your menu design and sales strategy

Consider how to create irresistible and profitable menus that take suppliers, human resources, and costs into consideration.

You’ll finish the course able to build a professional sales strategy, confident in your ability to become a successful and innovative restaurateur.

This course would appeal to anyone with a passion for food who wants to develop their entrepreneurial skills. This includes budding restaurateurs, business owners, food and beverage managers, and hoteliers.

• Why do Restaurants Fail, Guidelines and Food Trends
• Rules of the game - Guidelines
• Why do Restaurants Fail?
• Food Trends
• Building a differentiating concept and designing a unique menu
• Building a Strong Concept
• Marketing
• Menu Design
• Social Media, Food Photography & Kitchen Design
• Food Photography and Social Media
• Kitchen Design
• Finance for Restaurants. Conclusion
• Finance for Restaurants
• Conclusion