How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions

Discover how to drive targeted website traffic, convert clicks into conversions, and navigate challenging boardroom conversations. Unlock additional budget for your activities while showcasing PPC's value within your marketing strategies.

• Intro
• Mastering PPC as part of an overall marketing strategy and securing additional conversions can be challenging without the right guidance. By the end of this course, you’ll be well equipped to unlock more budget for your activities, and most importantly - demonstrate how valuable PPC is, as a part of your marketing strategies.
• Understanding Conversion Optimization and its Impact On Your Marketing Strategy
• In this lesson, you'll briefly delve into a critical topic that can significantly impact your PPC success - conversion rate optimization, or CRO as it’s more commonly known.
• What Makes a Great Marketing Strategy
• In this lesson, you’ll develop a solid understanding of what makes a great marketing strategy so you can appropriately identify where a channel fits into your strategy.
• Incorporating PPC and Understanding Where It Fits Within An Overall Marketing Strategy
• In this lesson, you’ll briefly touch on the strategies and techniques to attract the right audience to your website using PPC, or Pay-Per-Click advertising. Azeem will start by giving you an overview of the fundamentals of PPC - especially useful if you are a generalist marketer who wants to know more of the ins-and-outs of PPC.
• Defining Conversions Correctly - What Is, and What Isn’t One?
• In this lesson, you'll dive into the crucial concept of conversions and their role in your overall marketing strategy. Understanding conversions is essential for the success of a channel, and a strategy as a whole.
• The Power of PPC Conversions in the Customer Journey, and Your Boardroom Conversations
• In this final lesson, you’ll discuss the value and power of PPC conversions in the customer journey, and most importantly - equip you to have those all important boardroom conversations.