How to Perform a Hotel Market Analysis and Valuation

Learn the skills necessary for being part of a hotel development team

Hotel companies, owners and lenders are looking for people that can assemble market data, run software models and determine whether a market will support a hotel.

On this course you will develop the tools and knowledge to help you become one of these people, learning how to create a comprehensive hotel market study. You will learn about estimating the value of different types of hotels using hotel valuation software and understand the basics of doing financial projections.

This course is for managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers and portfolio managers. It will also be useful for hotel owners, investors and operators, general managers bankers, or anyone interested in understanding hotel development or financial plans.

Access to Microsoft Excel would be useful.