History Branding: Using History to Strengthen Corporate Identity

Understand how companies use history as an integral part of their branding

Companies are showing an increasing interest in their history and using it in their marketing to reinforce their corporate identity.

On this three-week course, you’ll learn the main ideas behind history branding and how to implement them in your own strategies.

You’ll understand why companies are valuing the knowledge of their history and connections to their cultural heritage, particularly when it comes to their marketing plan.

Explore the links between business and cultural heritage

You’ll learn to identify different categories of history usage to help you understand the ideas of history branding.

From this, you’ll discover how business history and cultural heritage interlink and can be used in marketing strategies.

You’ll also examine how companies have handled any skeletons in the closet, and the appropriate responses to take to help with brand reputation.

Learn from the experts at Luleå University of Technology

Guided by the specialists at Luleå University of Technology, you’ll explore real-life examples of how companies have written history.

Examining Swedish and international companies and how they work with their history, you’ll gain valuable insights into history branding and marketing to understand how to use it in your own practices.

This course is designed for anyone interested in using history strategically.

It will suit you if you are interested in history branding and marketing, and how this can help elevate your organisation.

• Introduction to history branding
• Course introduction
• The use of history
• Different kinds of use of history
• End of Week 1
• Why history branding is used
• Introduction to Week 2
• Corporate use of history
• Why history branding?
• Skeletons in the closet
• End of Week 2
• Methods of history branding
• Introduction to Week 3
• Methods of history branding
• Examples of methods of history branding
• End of course