How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.

• Series Intro
• This course is a comprehensive guide to crafting and overseeing impactful ad campaigns through the lens of Semrush. You’ll gain insights and practical skills to maximize your campaign's potential while driving results.
• Lesson 1: Competitive Advertising Research
• In this lesson, we’ll cover the first stage of building your digital campaign: competitive research.
• Lesson 2: Keyword Research for Advertising
• In this lesson, we’ll build out your advertising strategy even further with keyword research using the Keyword Magic Tool, Keyword Overview, and Keyword Gap tools.
• Lesson 3: Campaign Creation and Management
• In this final lesson, you’ll learn to execute and maintain your ad campaigns using Semrush’s Ads Launch Assistant app and Position Tracking.