Google Ads Display Certification

Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

By earning the Google Ads Display Certification, Google recognizes your ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Display strategy with wider company marketing plans
• Generate a plan to increase awareness, consideration, action and retention using Google Display
• Develop a plan to reach new and existing customers with Google Display Audiences
• Ensure Display marketing plan is in alignment with digital marketing budget

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. Performance Planner to launch on Apps, Shopping and Display soon.

Prepare for the certification (Optional)

Note: This assessment is optional but will help prepare you for the certification. Check your understanding of key concepts tested in the certification.

• Knowledge Check Assessment

Pass the assessment and earn a certification (Complete Required)

• Google Ads Display Assessment (Required)

Study Google Ads Display (Optional)

• Grow Your Business with Google Ads
• Identify Campaign Types on Google Display Ads
• Reach Users on Google Display Ads
• Increase Efficiency with Automated Bidding
• Deliver the Right Message on Google Display Ads
• Increase Conversions with Performance Planner