Get Social with Social Studio
Offered By: Salesforce via Trailhead
Course Description
Overview
Learn how to publish, engage, and analyze the social web with Marketing Cloud Social Studio.
- Listen to your social community, publish compelling content, and engage online.
- Learn how to set up and administer your Marketing Cloud Social Studio account.
- Create and manage social posts to enhance your customer experience.
- Use Social Studio Analyze data to connect with your customers.
- Integrate social media with Social Customer Service.
- Showcase your social presence with Salesforce Command Center in Marketing Cloud.
Syllabus
- Social Media Marketing & Engagement
- Analyze Social Media Conversations
- Publish Compelling Content on Social Media
- Engage Your Social Community
- Social Studio Basics
- Get Started with Social Studio
- Administer Social Studio
- Create a Workspace
- Add Topic Profiles
- Tune the Sentiment Model
- Content Publishing with Social Studio
- Get to Know Social Studio Publish
- Create Social Posts
- Manage and Share Content
- Use Macros and Connect Apps to Automate Processes
- Social Studio Analyze
- Listen to the Social Web
- Summarize Data with Dashboards
- Evaluate Datasets with Workbenches
- Analyze Reports
- Social Customer Service Strategies
- Get Started with Social Customer Service
- Deliver Engaging Social Customer Service
- Serve Your Customers Effectively with Social Customer Service
- Take Social Customer Service to the Next Level
- Salesforce Command Center in Marketing Cloud
- Get Started with Command Center
- Visualize Your Social Presence
- Incorporate Multiple Digital Channels
- Customize Command Center
Tags
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