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Get Social with Social Studio

Offered By: Salesforce via Trailhead

Tags

Salesforce Courses Social Media Marketing Courses Social Media Engagement Courses Salesforce Marketing Cloud Courses

Course Description

Overview

Learn how to publish, engage, and analyze the social web with Marketing Cloud Social Studio.
  • Listen to your social community, publish compelling content, and engage online.
  • Learn how to set up and administer your Marketing Cloud Social Studio account.
  • Create and manage social posts to enhance your customer experience.
  • Use Social Studio Analyze data to connect with your customers.
  • Integrate social media with Social Customer Service.
  • Showcase your social presence with Salesforce Command Center in Marketing Cloud.

Syllabus

  • Social Media Marketing & Engagement
    • Analyze Social Media Conversations
    • Publish Compelling Content on Social Media
    • Engage Your Social Community
  • Social Studio Basics
    • Get Started with Social Studio
    • Administer Social Studio
    • Create a Workspace
    • Add Topic Profiles
    • Tune the Sentiment Model
  • Content Publishing with Social Studio
    • Get to Know Social Studio Publish
    • Create Social Posts
    • Manage and Share Content
    • Use Macros and Connect Apps to Automate Processes
  • Social Studio Analyze
    • Listen to the Social Web
    • Summarize Data with Dashboards
    • Evaluate Datasets with Workbenches
    • Analyze Reports
  • Social Customer Service Strategies
    • Get Started with Social Customer Service
    • Deliver Engaging Social Customer Service
    • Serve Your Customers Effectively with Social Customer Service
    • Take Social Customer Service to the Next Level
  • Salesforce Command Center in Marketing Cloud
    • Get Started with Command Center
    • Visualize Your Social Presence
    • Incorporate Multiple Digital Channels
    • Customize Command Center

Tags

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