Fundamentals of eCommerce

Learn how to build a successful eCommerce website from start to finish

Whether you’re starting up or scaling up, discover the strategies, tactics, tools, and platforms to grow your eCommerce business.

Courses under this program:
Course 1: How to Get Started in eCommerce
-Discover the basics of eCommerce and develop frameworks to boost your chances of success when selling online.

Course 2: Research and Prepare: Understand eCommerce Customers, Products, and Propositions
-Explore how to research your target shopper, understand how they discover products on the digital shelf, and capture reviews.

Course 3: Grow and Scale Your eCommerce Business
-Discover how to grow your eCommerce store using the best marketing techniques to acquire, convert, engage, and retain customers.

Course 4: Creating and Measuring Success in eCommerce
-Learn how to develop clear and effective strategies to run your eCommerce business and measure success.