Modern Search Engine Optimization (SEO)

Extend your application's reach with a thorough understanding of modern search engine optimization (SEO). Empower search engines to index and represent your content in the best way possible! Mike North gives you all the tips and techniques you need for your site to be easily found on Google, and teach you how to take advantage of advanced features on Facebook, and Twitter to boost user engagement.

• Introduction
• Traditional SEO Strategies Introduction
• SEO Strategies for Business with Physical Locations
• PageRank
• Long Tail Keywords
• SEO Keyword Tools
• Link Building Campaigns
• White Hat SEO vs. Black Hat SEO
• Removing Bad Links
• Ad Campaigns
• Challenge 1: Basic Metadata
• Challenge 1: Solution
• Facebook OpenGraph
• Challenge 2: OpenGraph
• Challenge 2: Solution
• Twitter Cards
• Challenge 3: Twitter Cards
• Challenge 3: Solution
• Pinterest Rich Pins
• Structured Data Introduction
• Challenge 4: Course Data
• Challenge 4: Solution
• Preparing for Mobile Devices
• Challenge 5: Mobile Optimizations
• Challenge 5: Solution
• Introducing AMP Project
• Challenge 6: Building AMP Pages
• Challenge 6: Solution
• Wrapping Up