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PRINCIPLES OF MARKETING

Offered By: Foothill College via California Community Colleges System

Tags

Marketing Courses Pricing Strategy Courses Market Research Courses Product Development Courses Consumer Behavior Courses Brand Management Courses Marketing Mix Courses Distribution Channels Courses

Course Description

Overview

Contemporary marketing developments and applications relative to business activities that determine customer demand for products and services. Focus on market planning strategy, determining the right product, price, distribution and promotion elements and evaluating the results of effective marketing decision-making from both a marketer's and a consumer's perspective.

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