Creative Communication Beyond VR and AR

Plan and deliver strategic communication using new creative realities

The rapid evolution of technology-enhanced communication can be difficult to navigate and understand.

On this three-week course from Ravensbourne University and Moving Brands, you’ll look at the frameworks that will help define how you might use technologies related to augmented reality and VR to enhance the value and purpose of an organisation or brand.

Learn the potential of a new design reality from leading experts

You’ll learn with the former Executive Creative Director of Google Creative Lab and founder of The Office of Future Interactions, Matt Wade, as he shares his thoughts on the potential of extended reality.

It also features insights and case studies from the research lab of award-winning creative studio, Moving Brands, which will help you to see how agencies are investigating the potential of a new design reality.

Explore the possibilities of XR as a marketing tool

Despite sounding like some futuristic technology, extended reality is already all around us. From augmented reality in Snapchat to real-time play and co-creation in Minecraft, XR is gradually infiltrating the world.

Throughout this course, you’ll learn some of the principles of extended realities and how you can use them as a marketing tool. You’ll also explore the potential of new creative technologies and the ways they can impact products, services, and marketing.

Delve into the metaverse and the future of XR technology in marketing

Marketing principles and best practices are constantly changing and growing, especially with the evolution of technology. And with the development of AR, VR, and even the metaverse, it’s poised to be completely revolutionised.

This course is designed for anyone looking to improve their digital marketing skills, especially how to use extended, augmented, and virtual reality in marketing.

• XR NOW!
• Welcome!
• Week 01.
• Extended Reality… what?
• XR is all around you!
• Conclusions
• XR and MB Lab
• Introduction to week 02
• Meet MB Lab
• MB Lab. Principles in practice
• Conclusion.
• XR and the Metaverse
• Introduction to Week 03
• Welcome to the Metaverse!
• Origins of the Metaverse
• Visions of the Metaverse?
• Designing for the Metaverse
• Conclusions