Explore Salesforce CDP

Learn how to implement and use key features of Salesforce CDP.

• Discover the customer data platform for marketers and prepare for implementation.
• Learn the fundamentals of data mapping, identity resolution, and unified records.
• Set up your account and connect data sources to support your company’s business needs.
• Connect your data sources and define their relationships in Salesforce CDP.
• Create, filter, and activate marketing segments with Salesforce CDP.

• Salesforce CDP Basics
• Meet Salesforce CDP for Marketers
• Get to Know the Cloud Information Model
• Prepare for Salesforce CDP
• Data and Identity in Salesforce CDP
• Create Unified Individual Profiles
• Map Required Objects
• Understand Identity Resolution Rulesets
• Configure Identity Resolution Rulesets
• Salesforce CDP for Admins
• Get to Know Salesforce CDP
• Set Up Salesforce CDP
• Connect Your Data Sources
• Manage Your Account
• Salesforce CDP Data Ingestion and Modeling
• Prepare to Build Your Data Model
• Review Data Ingestion and Modeling Phases
• Create Data Streams
• Map Your Data and Define the Data Model
• Resolve Identities and Troubleshoot
• Salesforce CDP Segmentation
• Navigate Salesforce CDP Segmentation
• Consider Data Implications for Segmentation
• Create Filtered Segments
• Build and Activate Your Segments