Establishing Product-Market Fit
Offered By: University of Maryland, College Park via Coursera
Course Description
Overview
Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce.
Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX).
Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit.
Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.
Syllabus
- Introduction to Establishing Product-Market Fit
- Defining Product-Market Fit
- Identifying Underserved Customer Needs
- Determining Your Target Customer
- Module 5: Defining Your Value Proposition
- Specifying Your Feature Set
- Creating Your Prototype
- Testing Your MVP with Customers
- Improving Product-Market Fit
- Final Thoughts
Taught by
Dr. James V. Green
Tags
Related Courses
How to Build a StartupUdacity Entrepreneurship 102: What can you do for your customer?
Massachusetts Institute of Technology via edX Entrepreneurship 102: ¿Qué puedes hacer por tu cliente?
Massachusetts Institute of Technology via edX L'entrepreneuriat social: faire son business plan
ESSEC Business School via Coursera Emprendimiento y métodos ágiles de desarrollo en videojuegos
Universidad de los Andes via Coursera