Entrepreneurship and Small Business Creation

At the start of the course, individuals will be matched with a team based on their interests and prior experience. Over the course of the 8 weeks, participants will explore key concepts relating to business development while working with their team to create a product. They will study topics from market analysis to minimum viable product creation, to pitching through lectures, videos, and readings. Simultaneously, teams will complete milestone assignments to progress their business idea into a real product. Our goal is for teams to grow their entrepreneurial thinking skills and complete the course with a successful product to launch.

Week 1: Course Introduction

Week 2: Team Formation & Business Idea

Week 3: Market Analysis & Beachhead Market

Week 4: Is the Need True? Beachhead Market Pain Testing Via Interviews

Week 5: Value Proposition, Revenue Model, Total Addressable Market Size

Week 6: Minimum Viable Product Development & Testing

Week 7: Fundraising & Financing Startups

Week 8: Final Pitch