Customer-Centric Enterprise: Scale Product Lifecycle Management

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

● Understanding a Product Enterprise and how it works

● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

● Building & implementing a product platform strategy

● Organizational Governance and Risk framework in a Product Enterprise

● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

● Maximizing organizational value creation through a scaled product framework

Week 1: Product Enterprise Operating Model

• Customer Centric Organizational Culture
• Customer Centric Enterprise Structure
• North Star Metric Framework

Week 2:Product Portfolio Strategy Frameworks

• Product Portfolio Analysis
• Macro Strategy Models
• Targeted Strategy Models

Week 3:Product Category Design & Strategy

• Understanding Product Category Design
• Shaping with Success Stories
• Category Design Frameworks