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Real Climate Action: How to Engage People in Climate Change

Offered By: European Institute of Innovation and Technology (EIT) via FutureLearn

Tags

Climate Change Courses

Course Description

Overview

Inspire climate action in others with strategies that really work

EIT Climate-KIC and Project InsideOut will show you how to take effective climate action. This five-week course will explore how to communicate and engage with others around climate change, while achieving audience buy-in and behaviour change.

Give your environmentalism a psychosocial edge

Traditional messaging, systems innovation, and the powerful Quadrant of Engagement tool by psychologist and climate strategist Dr Renee Lertzman are all brought together on this course. The transdisciplinary approach will help you engage others in a whole new way.

Inspire behavioural change for climate change

Over the duration of the course, you’ll discuss why fear tactics are ineffective for facilitating climate action, why an empathic approach is more effective, and how to use the Quadrant of Engagement tool to map out strategies that motivate people to make important behavioural changes.

See Dr Lertzman’s environmentalism first-hand

This course does more than share Dr Lertzman’s message on how you can turn climate anxiety into action. It provides the ideal platform to teach you herself. Supported by the respected European Institute of Innovation Climate Knowledge and Innovation Community (EIT Climate-KIC), she’ll show you how to create truly effective engagement campaigns for climate change.

This course was designed for anyone who is tired of feeling anxious and ready to take climate action for real change. It’s perfect for students, entrepreneurs, innovators, and activists alike.


Syllabus

  • Welcome
    • Welcome to the course
    • The engagement challenge
    • Getting off the starting blocks
    • The Three A's
    • End of Week 1
  • Guiding principles
    • Welcome to Week 2
    • Attune
    • Reveal
    • Convene
    • Equip
    • Sustain
    • End of Week 2
  • The Quadrants of Engagement
    • Introducing the four Quadrants
    • Quadrant 1 - Innovation/Systems
    • Quadrant 2 - Behaviour
    • Quadrant 3 - Messaging
    • Quadrant 4 - Experience
    • Summary
  • Deep dives into psychosocial
    • Welcome
    • Psychosocial deep-dives
    • Week 4 summary
  • Insights and research
    • Welcome to Week 5
    • Applying psychosocial methods
    • An integrated approach
    • Putting it into action
    • Summary

Taught by

Piret Liv Stern Dahl

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