Master Digital Marketing: The Marketing Mix

Improve your customer loyalty with a targeted marketing approach

Whether you’re a small business owner, a marketing professional, an influencer, or an affiliate marketer, you need to have a marketing strategy to be successful.

On this three-week course, you’ll learn the importance of a marketing mix in your strategies and how it helps you put the right product in the right place at the right time.

You’ll examine how you intend to get your message out there as you’re guided through implementing the marketing mix.

Unpick the four Ps of the marketing mix

The four Ps are the building blocks and help define your marketing mix. They are; product (or service), place, price, and promotion.

On the course, you’ll delve into the four Ps to answer important questions such as what are you selling? Where are your customers? And how will you advertise your marketing messages?

This understanding will help you create impactful strategies for customer loyalty, product roadmaps, and promotion.

Examine the seven Ps to expand your marketing strategy

Once you have mastered the four Ps of the marketing mix, you’ll look at expanding this to seven to include people, process, and physical evidence.

You’ll examine each one and how it interacts with the other Ps to give you a comprehensive understanding of the marketing mix.

With this targeted marketing approach, you can generate more leads and revenue, and stay ahead of the competition.

This course is designed for those who have been introduced to marketing and would like to delve deeper into creating effective marketing strategies.

It will be particularly useful if you are looking to apply the concepts to progress your marketing career. Marketing assistants, admin workers, students of all levels as well as small business owners will be able to understand and apply the concepts taught in this course to progress their careers.

• Product
• Getting started
• Overview of product
• Product key characteristics
• Review, reflect and prepare
• Price
• Welcome to week 2
• Overview of price
• Pricing strategy
• Review, reflect and prepare
• Promotion, Place and extending to 7 Ps
• Welcome to week 3
• Place
• Promotion
• The 4 Ps vs the 7 Ps
• Review, reflect and complete