Evolve Your Marketing Strategy with Artificial Intelligence
Offered By: Salesforce via Trailhead
Course Description
Overview
Take your digital marketing to the next level with Einstein for Marketing Cloud.
- Get to know the Einstein features in Marketing Cloud.
- Use AI to create smarter marketing campaigns and scale your business.
- Use AI to target ads, identify new audiences, and track performance.
- Track and analyze social sentiment and images using AI in Social Studio.
Syllabus
- Einstein for Marketing Cloud Basics
- Get Started with Artificial Intelligence for Marketers
- Explore Marketing Use Cases for Artificial Intelligence
- Improve Performance with Einstein for Marketing Cloud
- Personalize Interactions with Einstein for Marketing Cloud
- Artificial Intelligence for Marketing
- Get to Know AI
- Scale Your Marketing With AI
- Artificial Intelligence for Advertisers
- Advertise with AI
- Target Ads Using Smart Data
- Track Your Ad Success
- Artificial Intelligence for Social Media
- Use Einstein Social Insights
- Implement Einstein Vision
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