YoVDO

Marketing Analytics: Marketing Measurement Strategy

Offered By: University of California, Berkeley via edX

Tags

Marketing Courses Return on Investment Courses Marketing Analytics Courses

Course Description

Overview

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.


Taught by

Stephan Sorger , MBA, MS, PE

Tags

Related Courses

Digital and Social Media Marketing
Salford Business School, University of Salford via iversity
Foundations of marketing analytics
ESSEC Business School via Coursera
Marketing Analytics
University of Virginia via Coursera
Digital Marketing Capstone
University of Illinois at Urbana-Champaign via Coursera
Marketing Analytics: Competitive Analysis and Market Segmentation
University of California, Berkeley via edX