E-COMMERCE FUNDAMENTALS

The Internet is transforming the world’s economy. It is radically changing how people live, learn, work, play and consume. At the center of this revolution is technology. Technology has moved from the “back office” to the “frontline”. Namely, the interface between the customer and the firm has changed dramatically. Increasingly, technology is shifting the firm’s relationships with its customers from a “face-to-face” to a “screen-to-face” interaction.

Disruption and opportunity to business emerged with new technological innovations. E-commerce is also not an exception. E-commerce used technology enabled transactions. The use of Internet browsers in the World wide web to make these transactions perhaps the best-known example of technology enabled customer interfaces.

The digital technology has made it possible to covert characters, sounds, pictures and motion video into a bit stream that can be combined, stored, manipulated, and transmitted quickly, efficiently, and in large volumes without loss of quality. As a result, the shift towards distributed electronic commerce paved the way from traditional business.

This course will help to choose a collection of various concepts, frameworks, and approaches that represent an entire applications suite of tools for doing business through electronic commerce. This course will be an entry point into a learning system about the fundamentals of electronic commerce for teaching the state of the art in e-commerce business practice and theory.

Week 1: Introduction

Subsection 1: About the course

Subsection 2: Brief Objectives

Subsection 3: Relevance

Week 2: E-commerce Business Models

Subsection 1: Overview of E-Commerce

Subsection 2: Models of E-Commerce

Subsection 3: How to start E-Commerce Business

Subsection 4: E-commerce Promotion Options

Week 3: Electronic Commerce, Banking and Retailing

Subsection 1: Changing Dynamics in the Banking Industry

Subsection 2: Changing Retail Industry Dynamics

Subsection 3: Management Challenges in Online Retailing

Subsection 4: Low-Cost Digital Payments & Increased Digital Lending

Week 4: E-commerce-Customer Interface, Website Design & Technology

Subsection 1: 7Cs Framework for customer interface design

Subsection 2: Web site design-Strategies & Models

Subsection 3: Technology for Ecommerce Site

Subsection 4: Electronic Data Interchange

Week 5: Future Outlook

Subsection 1 : Digital Innovations in E-commerce

Subsection 2 : Emerging Trends and Preparedness