Introduction to Programmatic Advertising

Learn the foundations of this approach to online advertising and discover innovative methods and formats to boost awareness, engagement, and conversions

• Introduction
• The Foundations of Programmatic Advertising
• Deploying Programmatic Technology
• Activating the Programmatic Process
• Final project

“My goal is to show my clients what happens behind the scenes and enable them to make the best decisions and meet their digital marketing objectives.”

Using an alternative method to traditional advertising, Jannis Poestges is a programmatic expert who specializes in connecting data, automation, innovation, and creativity. Throughout his career, he has had the opportunity to apply his knowledge to help global companies such as:


In this online course, he teaches you the foundations of programmatic advertising, along with how and when to apply it to a business or product. Learn about the potential of this method and use it to sharpen your understanding of business technologies with Jannis as your guide. Discover a smart and effective way to promote products and brands digitally.

• About Me
• Influences
• Significance of Programmatic Advertising
• Evolution of Digital Marketing
• The Programmatic Ecosystem
• Programmatic Trading
• Efficiency Gains
• Trading Benefits
• New Creative Opportunities
• How to Get Started
• Four Important Considerations
• Closed Systems as an Alternative
• Introduction to Programmatic Advertising