Copywriting for Advertising

Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns.

• Introduction
• The Basics of Advertising Copywriting
• Developing a Creative Advertising Campaign
• Boosting the Craft
• Final project

Immerse yourself in the world of advertising copywriting with Jayshree Viswanathan. With her extensive experience in the field, Jayshree will guide you through the art of crafting persuasive and engaging content that resonates with your target audience.

You will explore the intricacies of advertising copywriting, understanding its role in today's society, and discovering how to develop compelling creative propositions. Jayshree will unveil the process of transforming these propositions into attention-grabbing headlines and complete advertisements.

This course is a unique opportunity to refine your copywriting skills and unleash your creative potential. Dive into the power of words, connect with your audience, and learn how to bridge the gap between your message and the people you want to reach.

• About Me
• Influences
• What Is Advertising Copywriting?
• What Makes Copywriting Influential?
• The Thinking before the Writing
• Developing Headlines and Art Direction
• Translating the Creative Brief
• Feeding Your Creative Mind 1
• Feeding Your Creative Mind 2
• Shaping Your Thinking
• Developing Your Thinking
• Polishing and Presenting Your Work
• Using Visuals to Enhance Copy
• The Writing behind the Thinking
• Copywriting for Advertising