Brand Strategy: Inspire Action through Storytelling

Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement

• Introduction
• Brand: The Building Blocks
• Building the Brand Blueprint
• After the Blueprint
• Final project

Digging deep into relatable human experiences, storytelling and design have the power to foster a sense of belonging and inspire people to get involved in social change. Branding expert Jessie McGuire has made it her mission to give communities a voice and address unmet needs in society by using these tools to promote cause-driven businesses. As managing partner of the agency ThoughtMatter, she has helped organizations such as World of Women develop story-based identities that strike a chord with audiences and ignite meaningful engagement.

In this online course, Jessie teaches you how to create a purpose-oriented business strategy that compels your audience to take action. Learn to craft the story that fuels a brand’s identity and capture it in a blueprint, from positioning to messaging to design. Become an agent of change through the art of branding.

• About Me
• Influences
• Mindset: What Is a Brand?
• Toolset: The Basics of Brand Building
• Process: Brand Storytelling
• Considering
• Creating
• Articulating
• The Brand Blueprint
• Presentation and Measuring Success
• Brand Messaging and Beyond
• Brand Strategy: Inspire Action through Storytelling