Beauty Business 101: How to Build Your Brand

Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product

• Introduction
• Understanding Your Business
• Building and Implementing Creative Assets for a Pitch Deck
• Thinking beyond the Traditional Assets
• Final project

Finding success in any business is all about building a brand your audience resonates with and inspiring them to take action. Artist and entrepreneur Joseph Harwood (also known as Jojo) created his own line of award-winning cosmetics, which has been featured in Forbes, Vogue, and the Google homepage, and led him to collaborate with L'Oréal and even the UN. You might also know Jojo from the British show Got Talent as the first-ever transgender person to win the competition.

In this online course, Jojo teaches you the digital marketing strategies he implemented to find success in the beauty industry. Discover the art of branding by identifying your unique selling points and making an actionable plan with achievable goals. Ready to boost your brand?

• About Me
• Influences
• From the Brand Story to the Brand Storytelling
• Understanding and Taming Social Media Platforms
• Market Analysis: Who Are Your Consumers?
• Market Analysis: Who Are Your Competitors?
• Drafting an Action Plan
• Sketching a Concept
• Building Assets on a Budget
• Editing the Assets 1
• Editing the Assets 2
• Thinking about the Written Communication
• Putting Together the Deck
• Reflection and Feedback
• Connecting with Consumers Online
• Connecting with Consumers in Person
• Beauty Business 101: How to Build Your Brand