Beauty Business 101: How to Build Your Brand
Offered By: Domestika
Course Description
Overview
Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product
In this online course, Jojo teaches you the digital marketing strategies he implemented to find success in the beauty industry. Discover the art of branding by identifying your unique selling points and making an actionable plan with achievable goals. Ready to boost your brand?
- Introduction
- Understanding Your Business
- Building and Implementing Creative Assets for a Pitch Deck
- Thinking beyond the Traditional Assets
- Final project
In this online course, Jojo teaches you the digital marketing strategies he implemented to find success in the beauty industry. Discover the art of branding by identifying your unique selling points and making an actionable plan with achievable goals. Ready to boost your brand?
Syllabus
- About Me
- Influences
- From the Brand Story to the Brand Storytelling
- Understanding and Taming Social Media Platforms
- Market Analysis: Who Are Your Consumers?
- Market Analysis: Who Are Your Competitors?
- Drafting an Action Plan
- Sketching a Concept
- Building Assets on a Budget
- Editing the Assets 1
- Editing the Assets 2
- Thinking about the Written Communication
- Putting Together the Deck
- Reflection and Feedback
- Connecting with Consumers Online
- Connecting with Consumers in Person
- Beauty Business 101: How to Build Your Brand
Taught by
Joseph Harwood
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