Art Direction: Generating Memorable Ideas

Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life.

• Introduction
• Art Direction and Creative Training
• Designing the Theatre Poster
• What Happens Next?
• Final project

Welcome to the captivating world of graphic design and art direction with Émilie Chen, a talented freelance designer and art director based in London.

In this online course, Émilie will guide you through her creative process and teach you how to translate complex stories and abstract concepts into visually stunning and memorable images. Drawing inspiration from everyday life, Émilie will share her techniques for sourcing inspiration, generating a wide range of ideas, and executing evocative graphic compositions.

Whether you're a graphic designer, aspiring artist, or simply looking to shake up your creative process, this course will empower you to think outside the box and create striking visuals that leave a lasting impression.

• About Me
• Influences
• What Is an Art Director?
• Case Studies
• Sourcing Inspiration
• Training Creativity
• The Brief
• The Research Phase 1
• The Research Phase 2
• Rough Sketches
• Filtering and Developing Ideas
• Exploring Executions 1
• Exploring Executions 2
• Building Presentations for Clients
• Execution
• Going Beyond the Brief
• Generating new design ideas with Art Direction