Typography Design for Brand Storytelling

Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images

• Introduction
• Getting Started
• Making a Wordmark
• Building Out the Brand
• Final project

Typography is what makes words unique and gives them a voice. As an award-winning graphic designer with more than 30 years of experience, Ellen Lupton specializes in blending the visual and the verbal to tell stories using typography. She’s written dozens of books during her career, including international bestsellers like Design is Storytelling and Thinking with Type. She is also currently the Design Chair at MICA, as well as Curator Emerita at Cooper Hewitt, Smithsonian Design Museum.

In this online course, Ellen teaches you how to build brand identities through typography. Learn to develop strong typographic ideas and combine color, texture, words, and images to tell an engaging story that connects with viewers. Harness the expressive power of type design and help brands find a voice that speaks to their audience.

• About Me
• Influences
• Values and Context
• Naming
• Basic Type Sketches
• Choosing a Primary Brand Typeface
• Logotype Studies
• Optical Sizes
• Choosing a Secondary Type Family
• Color
• Imagery
• Applications
• Presenting Your Work
• Typography Design for Brand Storytelling