Packaging Design through analogue experimentation

Learn how to use analogue techniques to tell a story through your packaging designs.

• Introduction
• Designing the Skeleton
• The Packaging Design
• Finalising and Documenting the Design
• Final project

Step into the captivating world of packaging design with this online course led by Zeynep Başay, co-founder of the award-winning design studio Pata. Explore the art of creating visually stunning packaging using analogue experiments. Unleash your creativity and learn the process of transforming everyday goods into unique, handcrafted designs that stand out.

In this course, Zeynep will guide you through the entire design process, from understanding a client's brief to presenting your final product. Discover the power of visual exploration through mood boards and mind maps. Make your first design choices in terms of logo, typography, and color palette.

• About Me
• Influences
• Materials
• Understanding the Brief
• The Mood Board 1
• The Mood Board 2
• The Mind Map and Concept Sketches
• The Logo, Typography, and Colour Palette
• Playing with Brush and Ink
• Experimenting with Charcoal
• Exploring Linocut
• Adobe Photoshop: Selecting, Scanning, and Editing the Visuals
• Adobe Illustrator: Creating the 'Cutter Guide' and Preparing the Design 1
• Adobe Illustrator: Creating the 'Cutter Guide' and Preparing the Design 2
• Printing and Making Mock-Ups
• Adding Personality
• The Client Presentation
• Analogue Experimentation for Packaging Design