Introduction to PR Strategy for Personal Brands

Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales

• Introduction
• The Building Blocks
• Media Toolkit
• The Roadmap
• Final project

When you start a business, knowing the basic steps you need to take in this new world can really help to demystify the process and level the playing field. Lucy Werner helps brands to do that by creating a solid publicity and public relations plan. Through her consultancy, she has worked with brands including Jimmy’s Iced Coffee, and she’s published an award-winning book on her expertise.

In this online course, Lucy teaches you the foundations of PR so you can create and share narratives that raise awareness for your business. Learn to develop a strategy that promotes your brand, builds your audience, and drives sales from scratch. Take your brand to new heights with a powerful PR strategy!

• About Me
• Influences
• Business Objectives
• Audience Mapping
• Media Mapping
• Media Imagery
• Writing a Personal Biography
• Creating a Boilerplate
• Thought Topics
• Dreaming Big
• Calendar Dates
• Crafting the First Email
• Introduction to PR Strategy for Personal Brands