Social Media Design: How to Stand Out Online

Develop a digital toolkit featuring everything from color schemes to typography to help you build your brand and make your mark on social media

• Introduction
• Social Media Basics
• Building Your Social Media Playbook
• Additional Tips
• Final project

Social media is a constantly changing world, which means keeping up to date with the latest platforms and their functions is essential. Multidisciplinary designer and art director Jennifer Hayashi specializes in helping brands use social media to their advantage, having worked with clients including Adobe, Refinery 29, Unilever, Netflix UK, and Samsung.

In this online course, Jennifer guides you through the process of creating your very own social media toolkit to develop your brand. Learn how to use color, typography, photography, and more to optimize your campaigns and content. Make your mark online with the power of social media design!

• About Me
• Influences
• Fundamentals of Design for Social Media
• Making the Most of the Tools Available
• What is a Social Media Playbook?
• Exploring the Brief
• Mood Board
• Colour, Graphics, and Typography
• Photography and Videography
• Mock-ups: Exploring the Design
• Finalizing the Toolkit
• Pitching Your Own Ideas
• Meaningful Collaborations
• Social Media Design: How to Stand Out Online