Social Media for Brands: Strategies to Stand Out Online

Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns

• Introduction
• Foundations for Small to Medium-Sized Businesses
• Social Media Strategy and Campaigns
• Additional Tips
• Final project

“A product or service can be the best around, but if people don’t see it, it's all for nothing.”

As an expert in social media marketing, and the founder of her own agency, Klokners Consulting, Hana Jay Klokner specializes in making sure those products or services reach their intended audience. She has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also teaches courses at the University of Arts London and Istituto Marangoni, and has published her own book, Wired & Socially Awkward: New York.


In this online course, Hana teaches you how to boost brand awareness by harnessing the power of Instagram. Learn to effectively manage your social media presence through content, metrics, objectives, and more. Ready to build a strategy that helps businesses stand out online?


This is Hana’s second Domestika course. In her first, Community Management Fundamentals, she teaches you the fundamentals of community management.

• About Me
• Influences
• Functions of Social Media Marketing
• Building a Foundation
• Tools
• The Case Study
• Objectives and Metrics
• Audience
• Content and Messaging
• Instagram Campaigns and Ads
• Resources and Execution
• Additional Resource: To Learn More
• Advice for Social Media Managers and Business
• Repurposing Social Media Content
• Social Media for Brands: Strategies to Stand Out Online