Build Your Creative Brand

Jumpstart your creative career by developing a brand identity to enhance your portfolio and attract clients.

• Introduction
• Finding Your Voice
• Building Your Brand
• Freelance Toolkit
• Final project

In this online course, you will delve into the world of branding as a creative and learn how to confidently reach out to clients. Led by Lisa Hassell, you will gain valuable insights and practical skills to establish your unique brand identity.

In the first part of the course, you will explore a fascinating case study that demonstrates the methodology you'll be following. Then, you'll dive into discovering your niche, motivations, and goals, setting a solid foundation for your creative career. You'll learn how to create a career roadmap and cultivate opportunities, as well as the importance of engaging in passion projects to enhance your portfolio.

Moving forward, you'll delve into crafting your biography, designing your branding, and curating your portfolio to stand out among competitors. You'll also gain invaluable knowledge on how to pitch your work with self-assurance, leaving a lasting impression on potential clients.

• About Me
• Influences
• Meeting the Artist
• Finding Your Niche
• Designing Your Career: Creating the Roadmap
• Looking For and Creating Your Own Opportunities
• The Importance of Passion Projects to Build Your Portfolio
• Creating Your Biography and Telling Your Story
• Designing Your Branding
• Rethinking and Curating Your Portfolio
• Pitching Your Work with Confidence
• Pricing Your Work and Contract Negotiations
• Cultivating Your Network: Your Peers and Client Relationships
• Adopting a Healthy Mindset: Getting Organised
• Fighting Comparison and Impostor Syndrome
• Kickstart Your Creative Career