Product Management 101: From Idea to Launch

Learn the framework of launching a product or service onto the market and explore problem-solving techniques to help you through each stage of the process

• Introduction
• Understanding the Basics
• The Product
• And Now What?
• Final project

What exactly is product management?

Product management is the lifecycle of a good or service, which starts from the ideation, development, and ends in its strategic launch into the market. Victor Niharra Fe is a product manager who has worked with international companies like Shopify and Amazon, namely developing the Kindle and Prime Video. He’s here to share his expertise to help you get started in the sector.


In this online course, learn the models and techniques required in product management. To understand the process, Victor walks you through each step in detail and helps you communicate it in a press release. By the end of the course, you'll have a clear set of guidelines for successfully releasing a product or service onto the market.

• About Me
• Influences
• What Is Product Management?
• Product vs. Program vs. Project
• The Frameworks 1
• The Frameworks 2
• The Idea: The What and Why
• Stakeholder Management
• Breaking Down the Process
• The Launch
• Measuring the Product’s Success
• Evolving vs. Transitioning vs. Sunsetting
• Product Management 101: From Idea to Launch