YoVDO

Hand-drawn logo design

Offered By: Domestika

Tags

Logo Design Courses Typography Courses Sketching Courses Color Theory Courses Brand Identity Courses

Course Description

Overview

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Discover how to gather client info, combine ideas, and refine sketches into stunning hand-drawn logos.
  • Introduction
  • Basic Notions and Research
  • Creation of the Logo
  • Showcasing the Work
  • Final project
Discover the art of hand-drawn logos, led by Aron Leah, an accomplished illustrator and designer. Dive into the world of brand identity and learn how to create unique and meaningful designs from initial research to final vectorization.

In this online course, you will explore the power of logos as living, moving works of illustration, iconography, and typography filled with stories and purpose. Aron will guide you step by step, sharing his self-taught techniques and helping you develop your own distinctive style. You'll delve into the fundamentals of what makes a good illustrative logo, and learn how to gather specific information from clients to influence your research process.

Through a combination of illustration and refining sketches, you'll transform your ideas into suitable logo marks that hold personality and communicate emotions effectively. Additionally, Aron will teach you how to turn your hand-drawn sketches into vector logos while retaining their organic feel. By the end of the course, you'll have the knowledge and skills to create logos that are both unique and original, using your personal style to tell meaningful stories.

Syllabus

  • About Me
  • Influences
  • Illustrative Logo Design
  • Warm-up Exercise
  • Asking the Right Questions
  • Word Mapping
  • Mood Board
  • Loose Sketches
  • Refining Ideas
  • Vectorising the Sketch
  • Colour and Typography
  • Brand Illustrations and Mock-ups
  • Finding Work
  • Hand-crafted logo design

Taught by

Aron Leah

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