​​Vibrant Lettering: Find Your Style Through Pop Culture

Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration

• Introduction
• Getting Briefed and Getting to Work
• Coming up with an Idea
• Sharing the Artwork
• Final project

Widely recognized for his impact on the creative industry, Rich Tu is a highly influential leader across multiple areas of design, bringing his eclectic point of view and powerful aesthetic to a multitude of globally-renowned brands. He has been the vice president of digital design for the MTV Entertainment Group, held a leading graphic design role at Nike, and collaborated with brands like Uniqlo and Mini. As a first generation Filipino-American artist, creative director, and designer, he has established a career that showcases his commitment to expressing personal identity and dedication to raising awareness for inclusion and diversity, as well as his passion for pop culture.

What do you get from this course?

“I’ll walk you through my process of creative discovery, expressive design, and how the convergence of illustration and typography lead to personal vision.”

Improve your lettering technique

Elevate your artwork by finding and perfecting your signature style

Learn industry-tested approaches to briefs, idea generation, and how to visualize words

• About Me
• Influences
• Expressive Design
• The Brief: A Conversation with the Client
• Finding Inspiration in Pop Culture 1
• Finding Inspiration in Pop Culture 2
• Defining the Phrase
• Starting to Sketch 1
• Starting to Sketch 2
• Embellishing and Refining 1
• Embellishing and Refining 2
• Embellishing and Refining 3
• The Power of Color 1
• The Power of Color 2
• The Power of Color 3
• A Mock-up for the Presentation 1
• A Mock-up for the Presentation 2
• Taking It to the Next Level
• Vibrant Lettering: Find Your Style Through Pop Culture