Tone of Voice in Copywriting for Brands

Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums

• Introduction
• Understanding the Basics of Tone of Voice
• Developing Your Own Tone of Voice
• Is Tone of Voice Fixed?
• Final project

“When we speak, when we write, the words we choose say a lot about us—and they can make a difference.”

Senior copywriter Paul Anglin has a wealth of experience in carefully selecting the right words for all kinds of different contexts, having founded his own copywriting studio and worked with brands including Nike and Microsoft.

In this course, he teaches you how to develop a consistent tone of voice for your brand or project. Put together an authentic TOV guide for your brand from start to finish and learn to communicate with personality. Discover your brand’s unique voice–it’s all in the tone.

This is Paul’s second Domestika course. In his first Copywriting for Social Media, he teaches you how to capture your audience’s attention with words on social media.

• About Me
• Influences
• What Is Tone of Voice?
• Why Do Brands Need It? 1
• Why Do Brands Need It? 2
• What Are You Creating?
• Who Are You?
• Who Are You Talking To?
• Persona, Brand Identity, and Philosophy
• How Does That Sound?
• Tools at Your Disposal
• Modulate Your Tone of Voice
• Typographic Poster: Short Version of the Guide
• Tone of Voice in Copywriting for Brands