Retro Hand-Lettering: Embracing Imperfections

Learn lettering techniques to create original compositions composed of words, letters, and phrases that reflect your personal style

• Introduction
• Hand Lettering
• Creating Hand Lettering within an Illustration
• Additional Tips
• Final project

Imperfections are what make your work unique, giving it character and personality. That is the approach of illustrator Jay Roeder, who welcomes imperfections in his hand-lettering compositions, which are inspired by 1980s technology and music. Jay, who has worked for brands such as Nike, Hilton and Subway, has also published three books about lettering in which he shares his expertise.

In this online course, he teaches you to design simple lettering compositions with words, phrases, and graphics. Step by step, you will learn the process to create lettering illustrations with confidence, and define your own artistic style. Forget computer fonts and embrace the perfect imperfections of hand-lettering.

• About Me
• Influences
• Hand Lettering Process and Styles
• Warm-up Exercises
• Hand Lettering Within Shapes
• Inspiration and Research
• Wireframes
• Rough Sketch
• Refined Sketch
• Ink and Color 1
• Ink and color 2
• Texture and Offset Styling
• Working with Clients
• Social Media for Growth
• Digitizing Your Lettering
• Retro Hand-Lettering: Embracing Imperfections