Visual Identity Design: Create Contemporary Branding

Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z

• Introduction
• Design Strategy
• Building a Visual Identity
• The Presentation
• Some Extras to Stand Out
• Final project

Creating powerful branding is essential across all generations, but a Gen Z audience requires a different approach. Graphic designer and creative director Marta Veludo specializes in creating brand identities that are fun, playful, and most importantly, designed with the target audience in mind. She has worked on everything from packaging design to logos for clients including Google, adidas, Reebok, and LEGO.

In this course, she teaches you how to design a visual personality with a strong foundation, from start to finish. Create a brand identity targeted to Gen Z, featuring a mission and vision, colors scheme, typography, and more. Reach the hearts of a younger audience through raw and authentic branding.

• About Me
• Influences
• Introduction to Branding
• Brand Workshop
• Research
• Mood Board
• Logo
• Colour Palette
• Fonts
• Identity System
• Mock-ups
• The Layout
• The Packaging
• Social Media
• Goodies
• Visual Identity Design: Create Contemporary Branding