Artistic Resources for Powerful Branding Design

Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process

• Introduction
• Art and Design
• The Creative Process
• Applying The Designs
• Final project

A branding system should be two things: easily recognizable by customers and aesthetically pleasing to the eye. Designer and illustrator Adam G, who has worked with corporate giants like American Express, HP, and Citibank, specializes in getting maximum creativity out of minimalist and strategic brand identities.

In this online course, he teaches you how to embrace the rules and parameters of graphic design in order to unleash creativity within your brand’s visual identity. Adam takes you through his creative process and teaches you everything from the initial concept development to applying the final design to a physical product. By the end of this course, you will have learned how to use minimalist designs to maximize any brand's visibility.

• About Me
• Influences
• Differences between Design and Fine Art
• The “Rule Breakers”
• Setting Boundaries
• Creativity and Boundaries
• Contracts
• The Importance of Discovery
• The Creative Brief
• Brand Exploratory
• Brand Identity Concept Presentation
• Design Applications
• Production
• Brand Style Guide
• Artistic Resources for Powerful Branding Design