Identifying Trends for Business Innovation

Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed

• Introduction
• An Introduction to Trends
• How to Spot Trends
• Turning Trends into New Ideas
• Final project

The ability to find hidden patterns in the world around us is an essential part of keeping up to date on current trends. As a trend researcher and innovation consultant, it’s an essential part of Delia Wieser’s work. She has collaborated with clients including Mastercard, Marriott Hotels, and Ford, and has written several books about her expertise.

In this online course, she teaches you how to spot and analyze trends to help your business succeed. Discover how to identify a trend and use it to come up with a new product, service, marketing campaign, or vision. Are you ready to learn how to turn trends into innovative business ideas?

• About Me
• Influences
• What Is a Trend?
• The Expectation Economy
• The Anatomy of a Trend
• Trends Come In Different Types and Sizes
• Case Study: Mama Matters
• A Trend Researcher’s Mindset
• Finding Trends: Desk Research
• Finding Trends: Expert Panel 1
• Finding Trends: Expert Panel 2
• Finding Trends: Trend Safari
• Analysing Trends
• Applying Trends to Come Up with a New Idea
• Identifying Trends for Business Innovation