Professional Mobile Filmmaking for Social Media

Learn to shoot and edit commercial videos to boost a brand’s online presence using just your smartphone

• Introduction
• Basic Concepts of Commercial Filmmaking
• Pre-production
• The Shooting
• Post-production
• Final project

With a bit of imagination and style, you can capture video content that stops people scrolling using just your mobile phone. For award-winning filmmaker Jose Prada, the key is to know what you want to sell and create a good narrative. He is the co-founder of London-based visual production boutique JRVISUALS where he has worked with clients including Zara, Nespresso, and L’Oréal.

In this course, he guides you through the entire process of creating a commercial for a brand or product using your smartphone. Discover how to use lighting, editing, art direction, and more, to create eye-catching videos that help a brand stand out on social media. Are you ready to get out there and start creating professional content that gets noticed?

This is JRVISUALS’ second course with Domestika. In their first, Documentary Filmmaking from Scratch, Jose teaches you how to create a documentary to visually communicate a story alongside JRVISUALS co-founder, Rene Strgar.

• About Me
• Influences
• Evolution of Advertising in Social Media
• One-Man Band
• Researching the Client
• The Brief and The Idea
• Script, Shot List, and Mood Board
• Preparing Your Set in Style
• The Final Image: Shots, Composition, and Light
• Basic Settings: Your Tools
• Introduction to Direction
• Shooting a Commercial for a Beer Brand 1
• Shooting a Commercial for a Beer Brand 2
• Editing Basics
• Editing Your Commercial 1
• Editing Your Commercial 2
• Final Touches
• Professional Mobile Filmmaking for Social Media