Influencer Marketing: Create Social Media Campaigns

Build the skills and know-how needed to jumpstart your influencer marketing strategy and develop successful online campaigns.

• Introduction
• The Basics of Influencer Marketing
• Developing the Right Influencer Marketing Strategy
• Executing and Managing the Influencer Marketing Campaign
• Final project

Influencers and content creators are fairly new to the marketing game —but have, in a short time, become a crucial tool for brand promotion. Alejandra González is the CEO of TNG Management and former YouTube Creator Partnerships Lead. She’s a storyteller at heart, which draws her to social media and content creation. But Alejandra knows that behind every successful creative campaign, there are numbers, trends, and research to take into consideration to help her talent and business endeavors thrive.

In this online course, Alejandra teaches you how to build successful influencer marketing campaigns. She takes you through the influencer marketing ecosystem, and shares tips on finding the right influencer to partner with. Learn also the fundamentals to develop and measure your influencer marketing campaigns. If you are a content creator or would like to become one, get an overview of one of the most important building blocks of the creator’s economy, brand collaborations.

• About Me
• The Influences on My Career
• What Does Influencer Marketing Really Mean?
• Getting to Know the Creator Economy Landscape
• Useful Lingo!
• Setting a Goal
• Identifying the Target Audience
• Choosing the Right Allies: Influencers and Third Parties
• Selecting the Right Platforms and Actions
• The 5-Step Plan
• Building a Killer Brief
• The Programming and Performance Results Template
• Tips and Tricks to Keep in Mind
• Influencer Marketing: Create Social Media Campaigns