Writing a Winning Proposal: Land Your Dream Clients

Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy

• Introduction
• The Proposal Oreo Strategy
• Cookie #1 The Qualifying Conversation
• The Cream in Between: Your Proposal
• Cookie #2 Sharing Your Proposal
• Final project

Pitching a great idea is best done with a solid strategy to support it. Entrepreneur and business coach Ilise Benun has been helping creative professionals sell their ideas for over three decades. With a number of published books like The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing under her belt, she’s here to teach you how to write a winning proposal and land your dream clients.

In this course, she takes you step by step through her proven strategy to identify the right prospects, how to angle, write, and pitch your proposal, and everything in between. Are you ready to get your projects off the ground?

• About Me
• Influences
• The Proposal Oreo
• Don’t Make These 10 Mistakes with Your Proposal
• Decision Time: Should You Make the Proposal?
• Essential Questions for Your Prospects
• How to Demonstrate Your Value
• How to Lead the Money Conversation
• Meet a Successful Writer and Brand Advisor
• How to Profitably Price Your Project
• 10 Essential Elements in Your Proposal
• Best Practices for Winning Proposals
• Presenting Your Proposal
• How to Follow Up Your Proposal
• You Won It! Now What?
• Writing a Winning Proposal: Land Your Dream Clients