Fundamentals of Memorable Brand Naming

Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values

• Introduction
• Brand Naming Basics
• Generating Names
• Getting to a Final Name
• Epilogue
• Final project

Successful branding starts with a strong name, and coming up with that name requires a careful balance of creativity and analytical thinking. Branding consultant and professional namer Rob Meyerson runs his own consultancy and has worked with clients around the world including Adobe and Disney. He’s also written a book, Brand Naming, in which he shares his expertise.

In this online course, Rob teaches you the process behind generating memorable brand names. Discover the fundamental elements to consider as part of your creative process, and learn to help brands stand out through innovative naming. What’s in a brand name? Everything! Choose yours and watch your business grow.

• About Me
• Influences
• Why the Name Matters
• What Makes a Good Brand Name
• Types of Brand Names
• Overview of the Naming Process
• The Naming Brief
• Basic Name Generation
• Further Research
• Shortlisting and Screening 1
• Shortlisting and Screening 2
• The Naming Presentation
• Finalizing and Launching the Name
• Final Thoughts and Tips
• Fundamentals of Memorable Brand Naming