Strategy-Based Brand Identity Design

Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography

• Introduction
• Brand Strategy Workshops
• Designing
• Colors, Patterns, and Typography
• Finalizing the Brand Identity
• Final project

“Every strategist has a different set of methods, but ultimately, we all seek the same outcome: learning who our clients are, what targets they have, and how they want to be perceived.”

Branding and design strategist Kevin Craft specializes in designing visual identities that help brands connect with their audience. He has worked for clients around the world from the US to Europe including The North Face, Cisco, and PepsiCo.

In this online course, he teaches you how to establish a strategy for developing powerful brand identities. Learn to create a visual system featuring typography, colors, and more from scratch and pitch it like an expert with Kevin as your guide.

• About Me
• Influences
• Importance of Brand Strategy
• Keywords Workshop
• Target Persona Workshop
• Competitive Audit Workshop
• Strategy and Mood Board
• Sketches
• Vectors
• Editing
• Color Selection
• Patterns
• Typography System
• Mock-Ups
• Putting It Together
• Strategy-Based Brand Identity Design